After more than 50 years of filmmaking, it is clear that Steven Spielberg still commands some box office drawing power, as his new original film with Universal, "Disclosure Day," got off to a solid start with a domestic opening weekend of $44.5 million and a global launch of just under $94 million.

That's not bad considering what the film is: an original sci-fi movie with no IP, and where the director is the marketing campaign's biggest selling point. It is a mystery chase thriller, where its heroes are seeking answers for much of the movie's runtime. So without spoiling those answers, the marketing has leaned into the questions its leads have about the existence of aliens and their place in a government cover-up.