People using LBRY's service can monetize their published material with its built-in payment system. The concept melds together the great technical advantages of both Bitcoin and BitTorrent services for people looking to share content.

Founders Jeremy Kauffman and Mike Vine wanted to decentralize the way things are shared and published throughout the internet. The two believe there is no system that services the needs of individuals by rewarding the artist directly and provides no room for improvement. The traditional organizations and platforms that provide various forms of online media from books to music and film have all monopolized the state of the market, and it's getting harder for an artist to grow in this stagnate arena. With no point of authority, LBRY's system gives individuals control over their media instead of being subjected to rules they never agreed to.