The company aims to be the first to market with a fully-electric pickup truck, and to lead the segment in regards to off-road and utility vehicles.

At the truck's initial reveal, the company's founder and CEO, Robert Bollinger, shared:

"When I designed this truck, I wanted it to have rugged good looks with a very bold presence. I envisioned the vehicle as the ultimate truck for work and play which would be the perfect truck for ranchers, builders, DIYers and off-roaders but without the environmental effects and carbon footprint of a traditional gas-powered SUV."

The 295-pound all-aluminum chassis boasts a high-strength, low-alloy (HSLA) steel rollover structure to maximize off road prowess. Its wheelbase measures 105 inches, with a front and rear track of 68 inches. The approach angle is 56 degrees, with a departure angle of 33 degrees. Base ride height gives way to 15.5 inches of ground clearance, but it can be adjusted by way of a four-wheel independent, self-leveling, hydro-pneumatic suspension.