Jeff Bezos's Blue Origin rocket company has shot a capsule into space higher than it ever has before.

The test of the New Shepard rocket has been a roaring success after taking off from west Texas. And it also tested a innovative way of coming back down: a crew capsule that will allow potential astronauts to escape at any point during the flight, allowing them to flee in the case of emergencies.

When the booster separated, that capsule's escape motor fired, lifting the spacecraft to an altitude of 389,846ft – or 74 miles.