Apparently, a media company alienating 50% of their audience base is, in fact, a bad business decision.  The mind boggles...   

Keep in mind, this is the same company that coined the phrase "The Force Is Female" and "Her-O" (instead of "Hero"...very clever).  This is the same company that tried to embed gay and trans characters into movies for toddlers.  This is the same company that actually went to war with the state of Florida to force them to accept LGBT and gender fluid indoctrination in public schools in opposition to the vast majority of the voting population. 

Finally, this is the same company that tried to bait and switch legendary male heroes for feminist "Girl Boss" heroes in every significant action/fantasy/sci-fi franchise they own the rights to. 

They turned Star Wars and Marvel, two of the biggest box office properties of all time, into the menstruation huts of the cinema world.  They went from making billions per project, to bombing harder than Nagasaki in theaters and in streaming. 

The crux of the problem is that media companies have systematically eliminated any factors that might remotely interest men.  This was not an accident, they did this by design.  This includes going to war against the "male gaze" and the archetype of the male protector (knight in shining armor).  Female protagonists alone are not a deal breaker, but remove all femininity, all sex appeal and browbeat the audience with anti-male messaging about how women "don't need no man" and there goes your biggest potential cash pool.    

Disney has been at the forefront of the woke deconstructionist agenda to rewrite or destroy every masculine western pop culture figure of the past 50 years.  They treated these icons as sacrificial lambs; joyfully slaughtered to appease the demonic gods of feminism.  And now, they want the men they openly despise to come running back with wallets in hand?

That's a new level of crazy.  But hey, that's Disney.