This is a real shocker. In fact, it's a bit hard to believe.
According to Tesla CEO Elon Musk, the upcoming Tesla truck will have a target price of under $50,000. This seems an impossible figure given the fact that other Tesla products (aside from the Model 3) start at a price that's much higher. However, Musk stated this in a recent Ride The Lightning Podcast:
"You should be able to buy a really great truck for $49k or less."
Musk added that the capabilities of the Tesla truck will be unmatched, though its appearance might be a bit over-the-top for a typical truck buyer.
If that price turns out to be true, then yes indeed the Tesla truck will beat the Rivian R1T and electric trucks from Ford and others, too.