Breaking News
Epstein Client List BOMBSHELL, Musk's 'America Party' & Tucker's Iran Interview | PB
The Hidden Cost of Union Power: Rich Contracts and Layoffs Down the Road
Do They Deserve It? Mexico Is Collapsing As The US Deports Illegals Back Home
Copper Soars To Record High As Trump Unleashes 50% Tariff
Top Tech News
Insulator Becomes Conducting Semiconductor And Could Make Superelastic Silicone Solar Panels
Slate Truck's Under $20,000 Price Tag Just Became A Political Casualty
Wisdom Teeth Contain Unique Stem Cell That Can Form Cartilage, Neurons, and Heart Tissue
Hay fever breakthrough: 'Molecular shield' blocks allergy trigger at the site
AI Getting Better at Medical Diagnosis
Tesla Starting Integration of XAI Grok With Cars in Week or So
Bifacial Solar Panels: Everything You NEED to Know Before You Buy
INVASION of the TOXIC FOOD DYES:
Let's Test a Mr Robot Attack on the New Thunderbird for Mobile
Facial Recognition - Another Expanding Wolf in Sheep's Clothing Technology
Detroit Three have a new competitor in the electric pickup war -- it's called Endurance
"If you're stuck in the mud next to a traditional pickup, we'll come out first," Burns said of the all-electric Endurance pickup that his company will start selling next year.
Some might say "them's fightin' words" in the truck wars. But it's not only getting out of the mud that Burns bets the Endurance can do first.
He plans to dominate the all-electric pickup market segment for years even though he is taking on big guns Ford Motor Co. and General Motors, who both plan to offer all-electric pickups in the future and who currently sell the No. 1 and No. 2 best-selling pickups in the nation, respectively.
"It's a very difficult business to break into and it's been dominated by names that have been here for a long time," Burns said in an interview with the Free Press. "But you don't see anybody dedicated exclusively to light-duty all-electric trucks and we will be dedicated to it."