Breaking News
To Become a Man, a Boy Needs to be Guided by a Man
The Hybrid Semi-Truck Is Real: Big Updates from Environment Canada
Public schools are imploding by 1.5 million kids as parents seek alternatives...
Securing Peace with Iran Compels Trump to Divorce Israel
Top Tech News
World's first consumer wing-in-ground effect aircraft takes flight
America's Military Readiness Depends On Deployable Nuclear Power
License Plate Cameras Are About To Start Tracking A Lot More Than Just Your Car
Heads up: Apparently the government is hiding cameras inside fake utility boxes
Sodium Batteries And EVs That Power The Grid: Inside GM's Big Energy Push
NUCLEAR ENGINE - UNLIMITED LUXURY - 20 YEARS WITHOUT REFUELING
China Unveils Nuclear-Powered Floating Hub For Green Shipping
China Launches World's 1st Commercial Brain Chip, Beating Elon Musk's Neuralink!
Modular next-gen US nuclear reactor goes critical
How EMF's cause disease
Detroit Three have a new competitor in the electric pickup war -- it's called Endurance
"If you're stuck in the mud next to a traditional pickup, we'll come out first," Burns said of the all-electric Endurance pickup that his company will start selling next year.
Some might say "them's fightin' words" in the truck wars. But it's not only getting out of the mud that Burns bets the Endurance can do first.
He plans to dominate the all-electric pickup market segment for years even though he is taking on big guns Ford Motor Co. and General Motors, who both plan to offer all-electric pickups in the future and who currently sell the No. 1 and No. 2 best-selling pickups in the nation, respectively.
"It's a very difficult business to break into and it's been dominated by names that have been here for a long time," Burns said in an interview with the Free Press. "But you don't see anybody dedicated exclusively to light-duty all-electric trucks and we will be dedicated to it."