Introduced today, Kickstarter pledges for the Flyer One start at US$3,795, a thousand bucks off the expected retail price – which is a lot less than offerings from the likes of Lift and Fliteboard.

"We see a huge potential market in watersports entertainment, due to the rapid rise in popularity of e-foiling," said Waydoo's co-founder Bianca Zhang. "With our integrated supply chain and over 10 years of research and design expertise, our aim via this Kickstarter campaign to make the cutting-edge new Waydoo Flyer One an accessible luxury option for water adventurers."