Construction is the world's largest industry, employing seven percent of the planet's working-age adults, contributing 13 percent of the world's GDP and completing floor space equivalent to the city of Paris every seven days.

The construction industry is also the most inefficient, least digitized and most polluting industry (according to the UNEP, it accounts for 37% of ALL emissions), so change is imperative from macro economic necessity alone. For the builders of the world faced with a jigsaw puzzle of partial digital solutions and chronic labor and supply chain issues, the margins are growing ever-thinner and the necessity is to change or perish.