Thousands of people were shocked to receive intimidating letters claiming their voting history was being monitored, "nonpartisan" mail-in ballot request forms bearing Michelle Obama's face, misleading text messages telling them they had already voted, and remember-to-vote postcards designed to look like lottery tickets. Most people had never seen tactics like these before, but they were everywhere in 2024.

Why?

The short answer is that sagging polls made the left's get-out-the-vote (GOTV) machine desperate, and it dug deep in its bag of tricks to find ways to win. The full answer requires a peek under the hood of the left's vote machine to discover the hubris of identity politics and Democratic donors.

Most of the obnoxious ads came from voter registration "charities" legally required to be nonpartisan. Despite the law, it's been an open secret for years – decades – that groups like Voter Participation Center, Everybody Votes Campaign, and State Voices exist almost exclusively to help Democrats win by "organizing" the "New American Majority," a made-up cocktail of all demographic groups that just so happen to favor Democrats. Hundreds of groups use this model, and a $1 billion industry thrived in the shadows, thanks to the neglect of the IRS and the media.

The industry enjoyed tremendous success in 2020, registering millions of swing-state voters to defeat Trump while attracting more donors than ever before, but after 2020, everything began to collapse. The industry's success led to unprecedented scrutiny from journalists, Republican legislators, think-tank leaders, and even law enforcement. For the first time, voter registration groups were hiring PR staff. Meanwhile, actual members of the "New American Majority" were leaving the Democratic Party.

It started as a trickle.