The rise of generative AI tools has made it easier than ever to create convincing videos with minimal human input. While this technology has enabled creativity and accessibility, it has also led to a flood of low-quality, misleading, or entirely fabricated content. Advertisers and viewers alike have raised concerns about the potential for misinformation, copyright violations, and brand safety risks.

According to YouTube's updated guidelines, AI-generated videos are defined as content where the primary visuals or audio are created by artificial intelligence, with little to no human involvement. This includes:

• Fully AI-animated or deepfake videos

• AI-generated voiceovers or music tracks

• Synthetic news reports, interviews, or fictional characters

• Videos that use AI tools to mimic real people or events