The Israeli government paid a Republican Party-aligned public affairs company $9.9 million to advertise and promote content in American social media and news sites, according to a new disclosure made to the Department of Justice. The firm, Targeted Communications Global, purchased nearly $2 million in ads on the social media platform X, $40,000 in conservative media outlet Breitbart, and $7,500 in the Daily Caller.

Targeted Communications' work for Israel appears to be among the most lucrative active foreign lobbying contracts in the U.S. Driving it are prominent Republican strategists seeking to book pro-Israel voices on TV programs while overseeing ad campaigns seen by hundreds of millions of people.

As part of its work for Israel, Targeted Communications oversaw a now-dormant ad campaign called "Freedom Not Terror." Starting in October 2025, the campaign began posting clips on TikTok, Instagram, X, YouTube, and Facebook.

It appears to have found the most success on YouTube, garnering more than 224 million views across all of its videos. One of the videos, titled "Religious Freedom," claims that Iran "built sleeper cells in the U.S." The ad, which has over 23 million views, features an interview with former Israeli Ambassador to the U.S. Michael Oren, who says that "young people have been educated to believe that the most sacred thing they can do is stab a Christian in the heart." The Freedom Not Terror accounts have not been active since December of last year.

Freedom Not Terror's most viewed post on X, a 90-second video with 1.7 million views, positions Israel as a peace-seeking nation. "America, Israel, and Arab nations agreed on a plan to bring peace to the Middle East. Hamas and radicalized Palestinians want to continue their culture of hate and reign of terror," says the narrator. (At the time the video was posted, human rights group Euro-Med Human Rights Monitor said the Israeli army was engaged in routine violations of the ceasefire, including daily bombardment, gunfire, and destruction of homes in Gaza.)

Targeted Communications' deal with the Israeli government is being subcontracted through Havas Media, a French public relations conglomerate. Havas has hired seven subcontractors in the U.S. that have registered to work for Israel under the Foreign Agents Registration Act (FARA) in the past year. Most recently, Havas hired Daniel Rosenberg, the producer of Spike Lee's "Inside Man," on a $900,000 contract to produce pro-Israel media content.

A spokesperson for the conservative news site The Daily Caller said their publication was not aware they were doing business with the Israeli government when they sold advertising space to representatives of Targeted Communications last October.

"We had no direct transaction with either the Government of Israel or Havas Media Group. The ad buyer was listed as LAPAM and our rep was unaware of what that entity was," The Daily Caller communications manager Conor Coutts told Responsible Statecraft. LAPAM is the Hebrew acronym for the Israeli Government Advertising Agency, which produces the ads featured in The Daily Caller, X, Breitbart, and YouTube. The Daily Caller has published a number of articles in recent weeks that are critical of Israel's new influence campaigns.