Breaking News
Closing in on How Charlie Kirk Was Assassinated
Here's a little song I just wrote. Dedicated to Al Gore.
Judge Blocks Executive Order Tightening Voter-registration Requirements
ALEX JONES' EXCLUSIVE EPSTEIN DOJ MEGA DOCUMENT DUMP ANALYSIS:
Top Tech News
Critical Linux Warning: 800,000 Devices Are EXPOSED
'Brave New World': IVF Company's Eugenics Tool Lets Couples Pick 'Best' Baby, Di
The smartphone just fired a warning shot at the camera industry.
A revolutionary breakthrough in dental science is changing how we fight tooth decay
Docan Energy "Panda": 32kWh for $2,530!
Rugged phone with multi-day battery life doubles as a 1080p projector
4 Sisters Invent Electric Tractor with Mom and Dad and it's Selling in 5 Countries
Lab–grown LIFE takes a major step forward – as scientists use AI to create a virus never seen be
New Electric 'Donut Motor' Makes 856 HP but Weighs Just 88 Pounds
Donut Lab Says It Cracked Solid-State Batteries. Experts Have Questions.
MINI's First Electric Cooper SE Commercial: Just Another MINI
MINI's first Cooper SE commercial, a one-minute video, was posted this week. Apparently, MINI wants the all-electric Cooper SE to just blend in with their conventionally-fueled offerings.
The video is a collage of wild, short clips of diverse (and all young) Cooper SE owners living their lives and having fun, which is what the MINI brand is mostly about. There are a few references to the fact that the car is electric, but they are just sprinkled in every now and then.
Also of note is all of the scenes were shot in urban environments as expected since MINI has made it clear they see the 110-mile range Cooper SE and urban runabout.
The commercial could be reshot with a gas MINI and 95% of it would work perfectly. MINI is clearly not looking to celebrate the fact that the Cooper SE is electric, and that conclusion isn't arrived at solely from the commercial.
When we participated in the Cooper SE media drive in Miami last month, I asked MINI representatives about the appearance of the car, and whether they wanted it to look different from their other offering. I was told they didn't think their customers wanted the car to stand out from the conventionally-fueled MINI Coopers, which is why they only have small exterior trim differences, with yellow accents, the small plug logo, and the closed-in front grille.