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Jaguar exec responsible for 'woke rebranding' fired and ESCORTED out of the building…
This is what happens when a luxury car company stops making luxury cars and starts making TikTok craft projects for Brooklyn influencers. Jaguar's big, bold, insanely expensive rebrand, the one that replaced cars with androgynous runway mimes wandering around like they escaped from a Dior perfume commercial, just blew up in spectacular fashion. And by "blew up," we mean sales fell 97.5%.
Ouch.
Gerry McGovern, the architect of Jaguar's incomprehensible leap into the woke abyss has been fired and escorted from the building.
Sales of Jaguar have imploded. Only 49 vehicles were sold throughout the whole of Europe in April.
Sad – the self-immolation of a great company.
Here's a closeup of the image:
