The technology is a signal that the way we navigate airports is changing from static signs and apps to conversational digital guides, and several major hubs are already competing to define it.

Bridget is a collaboration between Proto, the Los Angeles company that had already installed a non?AI hologram inside JFK's Terminal 4, and Holomedia's AI Concierge Wayfinder platform. Together they pull real-time terminal maps to deliver step-by-step directions on demand. Bridget currently speaks English and Spanish – more languages are coming – and the kiosk is fully wheelchair-accessible, with on-screen subtitles for good measure. More units are planned across both concourses.

LaGuardia Gateway Partners (LGP), the private company managing Terminal B, frames Bridget not as a replacement for its human staff but as operational backup during peak demand – a digital extension of the guest experience team, with her own character and presence.