It doesn't matter that the engine's rumbling, bumps and potholes rattling the chassis, horns blaring outside ... baby's fast asleep. This fact can sometimes motivate desperate 3 a.m. car laps around the block, but Ford has a better idea: a baby bed that mimics the feeling, sound and light of riding in a car.

In a nice little piece of advertising that highlights one timeless bond between car and family, Ford and partners have developed what they call the Max Motor Dreams cot. If it works as designed, many new parents might call it "godsend."

Ford isn't the first company to think of turning the sleep-inducing car ride into an actual baby product. Fisher Price had a similar idea with its Cruisin' Motion Soother, and there has also been at least one device built to secure to a crib and provide car ride-like vibrations.