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General Mills Announces Removal Of Synthetic Food Dyes, Starting With Cereals
Authored by Naveen Athrappully via The Epoch Times (emphasis ours),
General Mills, which owns a wide range of snack and baked products in the United States, announced plans to remove food colors from all its products, in a June 17 statement.
Based in Minnesota, some of the company's popular brands include Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino's, and Annie's.
In the press release, the company said it will remove synthetic dyes "from all its U.S. cereals and all K-12 school foods by summer 2026. Additionally, the company will work to remove certified colors from its full U.S. retail portfolio by the end of 2027."
General Mills clarified that the change will only impact a small portion of its school portfolio as "nearly all" of its school offerings are made without food colors. Similarly, 85 percent of the full U.S. retail portfolio is currently made without colors.