Filed under the Tennessee Consumer Protection Act (TCPA), the suit accuses Roblox of prioritizing profits over child safety, slashing oversight and resources despite repeated warnings about exploitation risks.

Roblox, a massively popular online gaming world that markets itself as a creative playground for children, is described in the lawsuit as "the digital equivalent of a creepy cargo van lingering at the edge of a playground."

"Roblox is the digital equivalent of a creepy cargo van lingering at the edge of a playground," said Attorney General Skrmetti. "Roblox invites children into a fantastic online world with the promise of creativity and play, but that wonderland is a trap that lets the company sell sophisticated predators access to those vulnerable kids. Roblox worked to reduce oversight and child safety resources despite repeated warnings, because less overhead meant more profit. And the whole time, the company lied and said safety was its top priority."

The allegations paint a disturbing picture of how Roblox's design and features allegedly enable harmful content and grooming.